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Can someone explain how it makes sense that an #Opel #eVivaro / #Citroen #eJumpy Crew Cab #EV van (3 second rate seats in the rear) is more expensive, even with fewer features, than the equivalent #Zafira minibus / people carrier with lots of bells and whistles?
Not sure if that’s the case elsewhere, but certainly it is in Finland. It feels like the van versions are 10K more expensive than they should be.
I also don’t understand why they use different names for these vehicles in different countries. It makes searching for information very difficult. It’s a global world so surely lining up your brands so that they are consistent everywhere would make a lot of sense?
@Setok old local brands. See Vauxhall vs Opel in UK. They would have to regenerate brand awareness.
Secondly if you put your EVs under a separate umbrella and that tanks your main brand remains unaffected. Volvo vs Polestar, Seat vs Cupra etc.
@franky the latter kind of makes sense, but in this Vivaro case it just doesn’t to me make any sense whatsoever. They use both product names in Finland so it’s really quite pointless to have separate names. I’d argue confusion in an international world is much worse than using some local niche name.
@Setok A diverse World also cause this. Like Pajero seemed like a nice name for a Japanese brand, until they went to Spanish speaking countries and had to change the name of the cars there
@adelgado this makes sense in some cases. But often it’s not even that. Like the minibus version of the #Vivaro e is known as the Vivaro e Life in the UK. But the #Zafira here. Yet the van version is called Vivaro in both countries. Why not just unify the brands? The car is actually a Vivaro in both cases so going with that would be similar to how VW uses the ID.Buzz brand for both.